How does the world’s oldest luxury brand, perceived by most as exclusive and unattainable, evolve into the broader market without compromising it’s discerning core principles?
First, we listened to it’s global community of affiliates define ”luxury”, “service” and “value.” The conversations were a bit surprising, as we found Sotheby’s International Realty’s success hinged not on the exclusivity of wealth and status, but on the inclusivity of devoted service and value to their clients. We were curious to hear each affiliate’s personal story that landed them the opportunity to represent Sotheby’s..
Second, we found those stories fascinating, and bet you would too.
As part of the lead creative team, I worked with Sotheby’s directly to define the brand’s visual style through 90-second personal story-driven films.
As Director of Photography, I worked with our production team to devise a scalable shooting strategy capturing at least 30 films per regional market within 30 days.
During my roles with Sotheby’s we produced hundreds of stories in Chicago, Seattle, Denver, Miami, Marin County, San Fransisco, Austin & San Antonio.
Project roles by national market:
Chris Feurer: Creative, Director, DoP, Editor
Genna Hill: Creative, Director, DoP
No. 9 Walton: Creative, DoP
Julie Mack: DoP
Barbara Van Dyke (Austin): DoP
Daniel De La Vega: Creative, DoP, Editor
Andrea Savage: Creative, Director, DoP